College Football 27 Adds Real-World Sponsors for Arkansas and SMU

CLC has announced that Arkansas and SMU are the first schools to bring their real-world jersey sponsors and on-field advertising into EA Sports College Football 27. The new additions make things look a little more like an actual Saturday game day with Tyson Foods, Walmart and Texas Capital now showing up in the game.

MU’s uniforms now feature a Texas Capital jersey patch as part of the school’s sponsorship deal. Arkansas has added Tyson Foods patches to its uniforms, while Tyson and Walmart logos can also be seen on the 25-yard lines at the virtual Razorback Stadium.

The additions are part of a new program led by CLC, a division of Learfield that handles collegiate licensing for EA Sports College Football. The company has put together a team that works with schools, sponsors and EA Sports to bring these deals into the game. It also gives schools another way to make money from sponsorships while giving brands more exposure to college football fans. Arkansas and SMU are just the first two schools involved with more sponsorships planned as additional brands sign on.